Reportage — Promotion · Issue 01

Your promo team
in the corner.

Amplit is the unpaid promo team that handles playlist pitching, social media, fan outreach, and release strategy — so independent artists can stay in the studio.

What Amplit handles

Four jobs most indies do alone.

Playlist Pitching

Researches curators, writes the email, follows up. Real submissions to playlists that actually move the needle.

Social Media

Captions, hashtags, posting times — written for Instagram, TikTok, and Twitter. Built from your track, ready to ship.

Fan Outreach

Finds listeners who will actually stream your music, not bots. Comments, communities, DMs — handled with care.

Release Strategy

Pre-saves, timing, cross-platform coordination. A seven-day plan that treats every release like it matters.

Process

How it works.

01
Sign up

Drop your track and your goals.

Two minutes. A link, a release date, and what you want out of the next drop.

02
Amplit builds your promo plan

Pitches, posts, and outreach, written.

Amplit produces the seven-day calendar, the playlist pitches, and the social copy. Everything is ready before you ever log back in.

03
You ship

Post, share, or let Amplit run it.

You stay in the studio. Amplit keeps the promo machine turning while you write the next record.

The indie class

Built for the artists major labels forgot.

Independent artists today make up the largest part of recorded music. They are also the artists least likely to break through — not because the music is worse, but because the promo machine that radio, PR firms, and major-label rosters provided used to be the only thing that broke records.

A small home studio at dawn, microphone and notebook on a wooden desk.
Field recording · Bedroom studio, Sacramento

The economics were always rigged. PR firms charge five thousand a month. Playlist tools send the same template email to two hundred curators, half of whom ignore it. The DIY path means the artist does all of it — the pitching, the captions, the DMs, the schedule — on top of the actual making.

Amplit is the missing layer. The agent that handles the promo work that used to require a label's bench, priced like a tool an indie can actually afford.

The gap between a great track and an audience is no longer funding — it's someone showing up to do the work.
— Amplit, on the brief
Join

Get on the list.

The waitlist opens in waves. Drop your email and we'll reach out before your next release.